The future of sustainability, organic cotton is transforming the way we view the pieces in our wardrobes. From nourishing soil to protecting neighbouring habitats, and even acting as a roadblock to the harsh chemicals that make their way into our skin, there’s a mile-long list of reasons why organic cotton is officially IN. Now, it’s no secret that we’re sticklers for doing our bit for planet Earth, and with a brand brimming with sustainable products, you may think we’re a tad biased. So, let’s dive in…
GO GREEN
Saving the planet one outfit at a time, organic cotton is about so much more than premium quality softness. Playing a role in creating a greener world for future generations, where splashing in unpolluted oceans, frolicking in fresh air, and climbing the A-to-Z of trees is a reality, organic cotton uses significantly less water and energy than traditional cotton. Emitting 46% fewer greenhouse gases than their non-organic counterparts, small changes when selecting your next ensemble can have climate-saving results.
PROTECT FARMERS
Providing farmers from across the globe with a steady source of income, while ensuring they remain free from toxic chemicals, organic farmers (and their families!) will be able to take control of their finances, kissing goodbye to the GM companies who determine their next paycheck. The children of tomorrow, sustainable farming can be passed down through generations, supporting themselves long-term, whilst benefitting the environment.
A HEALTHIER ‘US’
It’s no secret that chemicals have sneakily made their way into our daily lives, from additives in our favourite foods to sulphates in our shampoos, but for many of us, we don’t think twice about the clothes that line our backs. Packed with skin-irritating insecticides, traditional cotton utilises a concoction of chemicals, wreaking havoc in those with allergies and sensitivities, as well as emitting toxic substances into neighbouring habitats and water sources.
QUENCH IT
A sustainability saviour, organic cotton provides a safety net for areas experiencing water scarcity and flooding. According to the United Nations, 57% of the global population will experience water scarcity at least one month annually by 2050, and with 20,000 litres of water required to make one T-shirt and a pair of jeans from cotton, switching our sights to a more sustainable wardrobe is key to an ultra-safe glug of H2O. With pesticides and fertilisers remaining firmly away from the production of cotton, drinking water will stay clean, allowing us to sip until our hearts are content!
UNLEASH THE COMFY
The creator of those ‘aaaand relax’ moments, organic cotton is renowned for its ultra-cosy feeling on the skin. A movie day must-have, organic cotton pieces are created with longer fibres, missing the weakening stage as they’re met with premium quality artisanship, free of fibre-breaking chemicals. A softer reality, hand-picked for your comfort.
BEWARE: Enjoy the delights of organic cotton at your own risk. Once the silky-smooth finish hits your skin, you’ll never go back!